Designer Parfums has recruited Jennifer Lopez for a new partnership. Lopez will work alongside Dilesh Mehta, chairman/CEO  Designer Parfums, to create new brand innovation and strategy to drive global growth for Lopez’s fragrance franchise.

Jennifer Lopez has seen staggering success within the fragrance industry. In 2003, Jennifer launched her debut fragrance, Glow by JLo, which remains one of the most successful fragrance launches to date and is credited with ushering in a wave of additional celebrity fragrances. Since then, she has launched 23 additional fragrances, making the Jennifer Lopez Fragrance House one of the most successful celebrity brands to date.

“Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision,” said Dilesh Mehta.   “The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership.”

“Developing my fragrance line has been a uniquely rewarding creative experience. I am excited to work with Designer Parfums to continue the expansion of my Jennifer Lopez Fragrance House,” said Jennifer Lopez.

Designer Parfums’ expertise spans key fragrance markets including Europe, US, Asia and the Middle East. “Through our partnership with Ms. Lopez, we will use our combined brand equities to further strengthen our position in these markets, and expand into new territories,” concludes Dilesh Mehta. “The goal is for Designer Parfums expertise to drive the next phase of Lopez’s fragrance development and position this business for future growth.”